Demand Generation
Core
Product Marketer responsible for multi-channel demand generation, translating product capabilities into narratives for data teams and technical buyers.
Role type
Product Marketer (Demand Generation)
Builds
Demand generation campaigns and narratives for Metabase's embedded analytics platform
Domain
B2B SaaS / Data & Analytics
Deliverable
product features
Required skills
Multi-channel campaign management, experimental design, paid media execution, project management, data-driven measurement, written communication
Preferred skills
Marketing to technical audiences, familiarity with data/analytics tools landscape
Technologies
Meta, Reddit, LinkedIn, email platforms, campaign reporting tools
Responsibilities
Develop and maintain a pipeline of experiments across channels, design tests with clear hypotheses and metrics, identify new channel opportunities, own campaign execution end-to-end, manage budgets and allocate spend, define KPIs and build performance dashboards, synthesize results into actionable learnings
Seniority
Mid-level, hands-on IC