Marketing performance specialist
Core
Digital marketing and administration support focused on high-volume email communications, website updates, and data/report preparation for a legal membership association.
Role type
Marketing performance specialist (digital marketing)
Builds
Email campaigns, newsletters, event communications, and integrated marketing campaigns across email, social media, and website.
Domain
Legal services / Membership association
Required skills
Marketo, Drupal, email marketing, audience segmentation, personalization, Google Analytics (GA4), Google Tag Manager, UTM tracking, campaign tracking, social media management, website content management
Preferred skills
Google Ads, Meta Ads Manager, LinkedIn campaign manager, Hootsuite, data analysis, stakeholder management
Technologies
Marketo, Drupal, Google Analytics, Google Tag Manager, Hootsuite
Responsibilities
Build, test, schedule, and deploy emails in Marketo; manage email workflows and audience segmentation; support website updates and content changes; monitor and report on email, social media, and website performance; coordinate campaign assets and approvals; prepare digital performance reports.
Seniority
Mid-level (2-4 years experience)
