Founder's Associate

About the Role

A fast-growing, early-stage consumer nutrition brand in the men's health space is hiring its first full-time Founder's Associate based in Berlin. This is a high-impact generalist role working directly with the founder across brand, product, and go-to-market — making you a core shaper of the company's culture, direction, and Germany-first launch. The right candidate may be considered for a co-founder path.

This is an on-site role in Berlin. You must be fluent in German and eligible to work in Germany without visa sponsorship.

What You'll Do

• Ramp up quickly and support the founder across operations, brand, and product tasks day-to-day.

• Own go-to-market activities with a focus on Germany.

• Contribute to brand building, product taste, style, and positioning for a consumer lifestyle product.

• Coordinate a small, scrappy team including a Werkstudent, an incoming intern, and a fractional head of performance.

• Execute ad-hoc operational projects with high autonomy and low supervision.

• Help define early customer experiences and establish feedback loops for a consumer product.

• Collaborate closely with the founder and contractors on-site in Berlin.

What We're Looking For

Must-haves:

• Based in Berlin and fully available to work on-site.

• Fluent in German (hard requirement for the Germany-first go-to-market).

• Eligible to work in Germany — no visa sponsorship is available.

• Strong generalist drive with the ability to learn quickly across domains in a startup environment.

• Genuine affinity for brand building and consumer products — this is not a pure SaaS or analytics role.

• Demonstrated taste, style, and feel for what makes a compelling consumer brand.

• Comfortable operating with high autonomy and executing both strategic and operational tasks.

Nice-to-haves:

• Prior experience in a startup, consumer brand, or early-stage company.

• A bachelor's degree or equivalent practical experience (helpful, not required).

• 0–4 years of experience in relevant areas; entry-level candidates with strong potential are very welcome.

Compensation & Benefits

• Salary: €24,000 – €36,000 per year

• Equity: 5% ESOP

• Co-founder path: Genuine consideration for the right candidate

Location

• City: Berlin, Germany

• Work arrangement: On-site

• Visa sponsorship: Not available — candidates must already be eligible to work in Germany