PR & Affiliate Senior Strategist, Shared Services
Core
Develops high-impact public relations and affiliate marketing programs to strengthen brand visibility, reputation, and performance across health, wellness, beauty, fitness, and lifestyle categories.
Role type
Senior PR & Affiliate Strategist
Builds
PR campaigns, affiliate strategies, media relations, and client-facing reports
Domain
Marketing / Public Relations / Affiliate Marketing
Deliverable
product features
Required skills
Media relations, affiliate strategy, partner development, reporting, client support, creative campaign development, media list management, influencer outreach, project management, data analysis
Preferred skills
AI tool usage, modern marketing technology, CPA performance optimization, paid placement strategy
Technologies
AI tools, internal marketing platforms
Responsibilities
Develop written materials including bios, fact sheets, and award submissions; Monitor media coverage and maintain client-facing reports; Build and update media lists; Support full-funnel affiliate marketing strategies; Identify paid placement and CPA growth opportunities; Support media, influencer, and celebrity outreach; Contribute to creative brainstorming and develop media pitches; Provide administrative and project support; Build and maintain relationships with media contacts and stakeholders; Use AI technologies to improve research and workflows; Identify affiliate optimization opportunities; Meet reporting and project deadlines
Seniority
Senior, hands-on IC
