Content Marketing Manager, German-Speaking Market
Core
Own content marketing strategy and execution for the German-speaking market, shaping brand voice and creating conversion-focused copy for B2B SaaS solutions.
Role type
Content Marketing Manager
Builds
Website and landing page copy, ad creatives for YouTube and paid social, organic social content
Domain
B2B SaaS / AI-powered business communications
Deliverable
product features
Required skills
Content marketing strategy, copywriting, performance marketing, A/B testing, social content strategy, ad scripting, influencer collaboration, product positioning
Preferred skills
AI products, voice technology, user research, SEO
Technologies
YouTube, paid social platforms
Responsibilities
Develop website and landing page copy, script ad creatives for YouTube and paid social, build organic content strategies across social platforms, work with creators and influencers, use user research and A/B testing to improve messaging, contribute to product positioning and go-to-market messaging
Seniority
Mid-level, hands-on IC