Influencer Program Manager
Core
Lead the development and execution of a first-of-its-kind creator loyalty and UGC program for a leading QSR brand, building a creator community platform that drives authentic content creation and measurable business outcomes.
Role type
Influencer Program Manager
Builds
Creator loyalty platform and Superfans program
Domain
Influencer marketing, creator economy, QSR (Quick Service Restaurant)
Deliverable
product features
Required skills
Influencer marketing strategy, community building, project management, content planning, influencer engagement, performance reporting, brief development, trend identification
Preferred skills
Experience with Micro and Nano creators, gamified rewards experience, Australia/New Zealand market knowledge
Technologies
Creator community platforms, UGC tools
Responsibilities
Oversee end-to-end delivery of the Superfans program from onboarding to optimization, manage creator onboarding and engagement, develop creator briefs and content plans, analyze performance metrics and optimize strategies, collaborate with client marketing and product teams, build relationships with creators and internal stakeholders
Seniority
Mid-level, hands-on IC