Insights Analyst
Core
Transform complex digital data into actionable insights to help enterprise clients optimize content, marketing strategies, and business performance.
Role type
Senior Insights Analyst (Digital Analytics & Strategy)
Builds
Data-driven testing strategies, impactful dashboards, and client performance reports
Domain
Digital Marketing / SaaS / Enterprise Analytics
Deliverable
dashboards & analysis
Required skills
Google Analytics, Adobe Analytics, Tableau, Power BI, Advanced Excel, Data Storytelling, Statistical Analysis, SEO Principles, A/B Testing, SQL
Preferred skills
Customer Journey Analytics, Survey Tools, Generative Engine Optimization (GEO), AI-powered tools, Data Science methodologies
Technologies
Google Analytics, Adobe Analytics, Tableau, Power BI, Optimizely, Contentsquare, Amplitude, SQL
Responsibilities
Analyze complex datasets from web analytics and survey platforms to identify trends; Translate technical findings into clear narratives and practical recommendations; Develop test-and-learn plans for continuous optimization; Design and develop compelling dashboards and analytical reports; Connect content analytics to commercial objectives and ROI; Maintain high standards of data integrity and statistical validity.
Seniority
Senior, hands-on IC
