Head of Growth & Lifecycle
Core
Lead global growth strategy for a digital gifting and payments platform, driving customer acquisition, retention, and lifetime value across B2B and B2C segments.
Role type
Senior leadership growth & lifecycle marketing head
Builds
End-to-end customer lifecycle programs, MarTech ecosystem, and data-driven growth strategies
Domain
Fintech / Digital Payments / E-commerce
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Growth strategy, lifecycle marketing, data analytics, A/B testing, MarTech platform management, team leadership, stakeholder management
Preferred skills
B2B and B2C experience, AI and personalisation expertise, commercial acumen
Technologies
CRM, CDPs, marketing automation tools, analytics platforms
Responsibilities
Develop and execute global growth strategy, design customer lifecycle programs, lead a high-performing growth team, partner with Product and Data teams, influence senior stakeholders with data-driven insights
Seniority
Senior, hands-on IC with leadership responsibilities
