Consumer & Product Communications Lead, APAC
Core
Shape regional consumer and product communications strategy for OpenAI's AI systems (ChatGPT, Codex) to drive understanding, trust, and adoption across APAC markets.
Role type
Senior consumer and product communications lead (APAC)
Builds
Regional consumer communications programs, earned media campaigns, and product storytelling initiatives
Domain
Artificial Intelligence / Consumer Technology
Deliverable
product features
Required skills
Consumer communications strategy, narrative development for complex tech, earned media relations, cross-functional partnership, executive-level advising, regional market adaptation
Preferred skills
Building from scratch, audience-first mindset, navigating ambiguity and scrutiny, influencer engagement
Technologies
None stated
Responsibilities
Set and execute APAC consumer and product communications strategy; Develop clear narratives explaining everyday benefits of OpenAI products; Work with local leads to turn global launches into locally relevant stories; Lead earned media strategy across consumer, tech, lifestyle, and culture media; Identify stories showing practical APAC usage of products; Define regional approach to consumer education and creator engagement; Support building repeatable consumer communications programs
Seniority
Senior, hands-on IC with strategic scope
