Digital Performance, Analytics & SEO Specialist, (Initial 6 Months Fixed Term, 3 days per week)
Core
Establish measurement frameworks, analyze content performance, and implement SEO strategies to improve content discoverability and digital ecosystem performance for a securities exchange.
Role type
Digital Performance, Analytics & SEO Specialist
Builds
Content performance measurement frameworks, SEO optimization initiatives, and data-informed decision-making capabilities
Domain
Financial services / Digital Marketing & Analytics
Deliverable
dashboards & analysis
Required skills
Digital analytics platforms, Tag management systems, Content audit & governance, SEO principles, Enterprise CMS (AEM), SEO tools (Siteimprove, SEMrush, Ahrefs, Screaming Frog), HTML/CSS/JavaScript, Stakeholder management
Preferred skills
Structured data implementation, AI-driven search trends, Conversion rate optimization, Financial services industry experience
Technologies
AEM, Siteimprove, SEMrush, Ahrefs, Screaming Frog, Tag management systems
Responsibilities
Establish measurement frameworks for content audits and performance assessments, Analyze content data to identify underperforming assets requiring remediation, Implement reporting and insights for SEO and discoverability improvement, Design dashboards and performance insight solutions, Collaborate with Technology and Data teams on implementation requirements, Conduct reviews of analytics and tracking capabilities
Seniority
Mid-level, hands-on IC