Insights Analyst
Core
Lead marketing research and analytics to drive strategic decision-making, optimize consumer experience, and identify growth opportunities for SodaStream Australia.
Role type
Senior Insights Analyst (Consumer & Market Research)
Builds
Actionable consumer and shopper insights for business planning and execution
Domain
FMCG / Beverage / Consumer Packaged Goods
Deliverable
dashboards & analysis
Required skills
Qualitative and quantitative consumer research, Root cause analysis, Hypothesis building, CLTV driver analysis, Retail POS/scan data analysis, Competitor behavior analysis, Strategic recommendations
Preferred skills
Sales/category management experience, Australian FMCG landscape knowledge, Beverage category dynamics
Technologies
Microsoft Excel, PowerPoint, PowerBI, Kantar, Nielsen
Responsibilities
Lead marketing research activities to address business needs; Develop and analyze insights from data and research; Apply analytical techniques for root cause analysis and hypothesis building; Analyze business operations and shopper/consumer data for recommendations; Track and analyze CLTV drivers; Engage with Marketing & Sales teams for category-centric views; Assess consumer trends and competitor behaviors; Embed global capabilities and processes in Australia.
Seniority
Mid-Senior, hands-on IC
