Marketing Manager Database and Insights, Head Office
Core
Lead customer insights, loyalty analytics, and database strategy to drive acquisition, engagement, retention, and revenue growth across hospitality, gaming, tourism, and accommodation brands.
Role type
Senior Marketing Manager (Database & Insights)
Builds
Customer intelligence capabilities and data-driven marketing strategies
Domain
Hospitality, Gaming, Tourism, Accommodation
Deliverable
dashboards & analysis
Required skills
Customer analytics, Loyalty analytics, Database marketing, Customer segmentation, Predictive modelling, Campaign analysis, Performance measurement, SQL, Power BI, Tableau, R, Python, SAS
Preferred skills
Experience with gaming/hospitality/loyalty environments, Customer value strategies
Technologies
SQL, Power BI, Tableau, R, Python, SAS
Responsibilities
Manage and optimise customer and marketing databases and reporting capabilities; Develop dashboards and performance reports; Lead customer segmentation and predictive modelling; Evaluate campaigns through forecasting and closed-loop reporting; Translate complex data into strategic recommendations; Partner with cross-functional teams for decision-making
Seniority
Senior, hands-on IC