Job
Core
Data Analyst supporting casino marketing activations, promotions, and membership database integrity for upper management and operational units.
Role type
Data Analyst (Casino Marketing)
Builds
Marketing reports, segmentation analysis, campaign lists, and proforma analyses for casino operations.
Domain
Gaming & Casino Operations
Deliverable
dashboards & analysis
Required skills
MS Excel (Pivot Tables, VBA, macros), SQL, Data Analysis, Database Administration, KPI monitoring, UAT support, SOP development
Preferred skills
Tableau, MS Access, Python, R, Machine Learning, Casino game rules knowledge, Gaming regulations knowledge
Technologies
MS Excel, SQL, MS Access, Tableau, Python, R
Responsibilities
Generate and maintain reports and database administration; Analyze data and perform segmentation for marketing; Monitor KPIs and deliver relevant reports; Create proforma analysis; Develop campaigns, SMS, and outbound sales lists; Assist in casino management system configuration and maintenance; Perform UAT for new casino systems; Liaise with business processes to maintain operational manuals and SOPs; Establish operational procedures for the database administration team.
Seniority
Individual Contributor
