Marketing Executive
Core
Develop and deliver integrated marketing campaigns, promotions, and customer offers to drive visitation, revenue, and guest engagement for Crown Melbourne's gaming, hospitality, and entertainment experiences.
Role type
Marketing Executive
Builds
Integrated marketing campaigns, promotional offers, and customer communications across digital, social, and owned channels.
Domain
Hospitality and Entertainment
Deliverable
product features
Required skills
Integrated campaign planning, CRM management, social media content calendar management, customer insight translation, ROI analysis, stakeholder coordination
Preferred skills
Salesforce Marketing Cloud experience, multi-channel campaign execution
Technologies
Salesforce Marketing Cloud, CRM platforms, digital marketing tools, social media platforms
Responsibilities
Develop campaign briefs and communication plans, coordinate campaign delivery across multiple channels, manage social media content calendars, monitor campaign performance and budgets, analyze customer and campaign data, support promotional activations and events
Seniority
Mid-level, hands-on IC