GTM Engineer (Go-to-market) | Regulated DTC Consumer Brand
Core
Build campaign infrastructure and automation workflows to drive growth for a regulated direct-to-consumer brand where conventional paid channels are unavailable.
Role type
Growth Engineer (GTM)
Builds
Outbound partnership engines, field marketing support systems, lifecycle communication flows, and first-party measurement pipelines.
Domain
Regulated DTC Consumer Brand (Alcohol/Supplements/Pharma)
Deliverable
production ML models | product features | dashboards & analysis
Required skills
AI coding agents (Claude Code), SQL, Python/JavaScript, API integration, data enrichment, workflow automation, cold outbound strategy, lifecycle marketing, compliance management
Preferred skills
Marketing tech stacks (Apollo, n8n), DTC/subscription experience, regulated industry background
Technologies
Python, JavaScript, SQL, Postgres, Git, APIs, n8n, Apollo, AI image generators
Responsibilities
Build and operate trade/partnership outbound engines; automate repetitive marketing workflows; equip field teams with optimized routes and materials; own growth channels (search, email, SMS, referrals); maintain first-party measurement and data quality; create marketing assets using AI tools; ensure regulatory compliance.
Seniority
Mid-Senior, hands-on IC