Sales Lead - Digital
Core
Deliver digital channel sales and revenue targets, optimize the online sales experience (website, app, live chat), and lead cross-functional strategy for B2C digital growth.
Role type
Senior IC digital sales lead (B2C)
Builds
End-to-end B2C digital sales experience (web, app, live chat) and conversion optimization programs
Domain
Telco and energy
Required skills
Digital sales strategy, Conversion rate optimization (CRO), Data analytics, Cross-functional leadership, SEO/AEO strategy, Voice-of-customer research, Team leadership
Preferred skills
Experience with e-commerce platforms, CDP/personalization, SEM/paid social, User testing tools
Technologies
GA/Adobe, CRM, CDP, A/B testing tools, Session replay tools
Responsibilities
Own delivery of digital channel sales and revenue targets; Lead continuous improvement of the online sales experience; Define and own digital sales performance metrics; Lead the digital optimisation and experimentation program; Partner with Marketing, Product, Technology, and Analytics/BI teams; Define the operating model and rules of engagement for personalisation; Partner with Marketing to optimise SEO and AEO/AIO strategy; Establish and scale voice-of-customer and onsite research capabilities; Lead, coach, and develop a high-performing team
Seniority
Senior, hands-on IC with direct reports