Planning Director
Core
Lead the development of integrated communication and media strategies, shape annual planning frameworks, and drive growth initiatives for iconic brands.
Role type
Senior Planning Director (Strategy & Leadership)
Builds
Integrated campaigns, annual strategic plans, and growth initiatives for consumer brands.
Domain
Marketing / Advertising / Media Planning
Deliverable
product features
Required skills
Media and communications planning, Strategic thinking, Stakeholder management, Cross-functional collaboration, Consumer behavior analysis, Marketing effectiveness measurement, Team mentorship, Innovation leadership
Preferred skills
Retail or FMCG category experience, Effectiveness frameworks, Econometric modelling, Marketing analytics, Communications theory
Technologies
Marcel (Global AI Platform), Marcel Classes (Learning Platform)
Responsibilities
Lead development of integrated communication and media strategies; Shape annual planning frameworks and campaign approaches; Partner with senior stakeholders to solve business challenges; Drive planning excellence across paid, owned and earned channels; Use data, insights and effectiveness measurement to inform recommendations; Mentor and develop a talented team of planners.
Seniority
Senior, hands-on IC with leadership responsibilities