Planning Manager
Core
Lead integrated media and communications planning for a major national brand, partnering with clients to solve business challenges through smart media solutions.
Role type
Senior IC planning manager (media/communications)
Builds
Integrated media strategies, campaign plans, and performance insights for national brands
Domain
Marketing / Media Planning / Communications
Required skills
Integrated media planning, client relationship management, strategic campaign development, cross-functional collaboration, data analysis for business challenges, project management, presentation skills
Preferred skills
Automotive or retail category experience, audience/consumer research tools, campaign measurement, AI-enabled tools, coaching/mentoring
Technologies
PowerPoint, Excel, media research platforms
Responsibilities
Develop integrated media strategies aligned to client objectives; build strong relationships with client stakeholders; lead planning responses across brand, retail, and campaign activity; present strategic recommendations and performance insights; manage campaign planning from briefing to reporting; support and mentor junior team members
Seniority
Senior, hands-on IC with team development responsibilities