Senior Manager, Growth Innovation
Core
Own strategy and execution of growth innovation campaigns to drive product adoption, increase gross profit per customer, and activate existing Airwallex customers at the intersection of product, marketing, and data.
Role type
Senior Manager, Growth Innovation (Strategy & Execution)
Builds
Hypothesis-driven growth campaigns, rewards frameworks, and global-to-regional campaign adaptations for a unified payments and financial platform.
Domain
Fintech / Global Payments / B2B SaaS
Deliverable
product features
Required skills
Growth strategy, A/B testing and experimentation design, Data analysis and modeling, Rewards and incentives strategy, Cross-functional collaboration, Global market adaptation
Preferred skills
Product-led growth (PLG) experience, Strategy consulting background, Growth experimentation platform proficiency, Multi-region growth strategy
Technologies
Growth experimentation platforms, Analytics tools, CRM systems
Responsibilities
Analyze payments campaign performance to identify growth pockets; Design and execute end-to-end growth campaigns including hypothesis development and scaling; Partner with Product and GTM teams on product adoption initiatives; Own payments rewards and incentives strategy; Collaborate with Lifecycle Marketing, Data, and Sales to align campaigns with product launches; Adapt global campaigns for regional markets while maintaining brand consistency; Scale the Growth Innovation function by shaping processes and playbooks.
Seniority
Senior Manager, hands-on IC with strategic ownership
