Senior Director, CRO & Landing Page Strategy
Core
Build and lead a Conversion Rate Optimization (CRO) function for an advertising agency, serving ecommerce brands through onsite optimization and proprietary no-code landing page tools.
Role type
Senior Director, CRO & Landing Page Strategy (build-from-scratch)
Builds
Onsite optimization programs and paid media landing page funnels for client ecommerce sites
Domain
Digital Marketing / Ecommerce / Performance Creative
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
CRO strategy, ecommerce growth, paid funnel optimization, offer strategy, process standardization, testing roadmap management, reporting & analytics, client communication, service fit assessment, revenue growth partnership, team building, cross-functional collaboration, copywriting, data-driven testing, project management, Agile methodologies
Preferred skills
Shopify, WordPress, Figma, Photoshop, HTML, CSS, JavaScript
Responsibilities
Lead CRO function from ground up, execute onsite optimization, build/test landing pages in CairnAI, design offer strategies, establish scalable processes, manage testing pipelines, report results to clients, partner with GTM for sales, hire and develop team
Seniority
Senior Director, hands-on IC transitioning to team leader