Senior Account Manager / Account Director
Core
Lead media strategy and outcomes for a portfolio of financial services clients, generating proactive stories and managing journalist relationships to secure coverage.
Role type
Senior Account Manager / Account Director (Media Relations)
Builds
Media coverage, content, and thought leadership for payments, fintech, and wealth management clients.
Domain
Financial services / Media Relations
Required skills
Media strategy, proactive story generation, journalist network management, senior client leadership, spokesperson coaching, issues media handling, new business development, commercial sense, AI/media intelligence tool fluency, writing
Preferred skills
Experience with tier-one Australian business and financial media, curiosity about financial services, news judgement, ability to travel
Technologies
Claude, Signal AI, Meltwater, Telum, Cision
Responsibilities
Own media approach and coverage quality for client portfolio, build pipeline of story ideas from client data and market moves, maintain relationships with national business media editors, advise clients on market and regulatory context, manage senior client relationships and forecasting, brief and coach spokespeople, handle inbound and hostile enquiries, lead new business pitches, line manage a Senior Account Executive, direct Account Managers on shared accounts
Seniority
Senior, hands-on IC with people management responsibilities