Business Analyst, Website User Experience Enhancement
Core
Business Analyst supporting the discovery phase of a university website user experience enhancement initiative, focusing on requirements gathering, user journey mapping, and translating insights into business cases.
Role type
Business Analyst (Digital Experience)
Builds
Business cases and strategic recommendations for website experience and content governance
Domain
Higher Education / Digital Experience
Deliverable
dashboards & analysis
Required skills
Requirements elicitation, process mapping, user journey mapping, web analytics, information architecture, SEO, accessibility (WCAG), stakeholder engagement
Preferred skills
Experience in digital or web projects, ability to synthesize complex information
Technologies
WCAG, SEO, GEO, web analytics tools
Responsibilities
Gather and document business and functional requirements; Assess current website environment including content and information architecture; Map user journeys and content publishing workflows; Prepare documentation and recommendations to support project decision-making
Seniority
Mid-level, hands-on IC
