B2C Marketing Specialist
Core
Develop and execute fuels and retail marketing programs to accelerate growth of the Australian downstream business, focusing on marketing communications, promotions, brand and sponsorship activation.
Role type
B2C Marketing Specialist
Builds
Integrated marketing campaigns, promotional materials, brand activations, and customer engagement initiatives for Caltex and Chevron Australia Downstream.
Domain
Energy (Fuels, Retail, Downstream)
Deliverable
product features
Required skills
Integrated marketing campaign management, digital and social media marketing, brand stewardship, market research and competitor analysis, budget management, agency management, stakeholder management, ROI analysis, compliance management.
Preferred skills
Fuels or energy industry experience, commercial mindset, financial acumen.
Technologies
Digital advertising platforms, social media tools, email marketing systems, website content management systems.
Responsibilities
Plan and optimize integrated marketing campaigns across digital, social, email, events, and traditional channels; Develop marketing collateral and promotional materials; Coordinate campaign timelines, budgets, and stakeholder approvals; Monitor and report on campaign performance; Manage website content and social media activities; Lead fuels marketing product launches and promotions; Manage external agencies and suppliers; Ensure compliance with brand, legal, and regulatory requirements.
Seniority
Mid-Senior (5+ years experience)