Market Research and AI Transformation Lead - 6 Month Fixed Term Contract
Core
Lead quantitative market research projects and drive AI-led transformation to improve research quality, efficiency, and insight generation for a major rail travel platform.
Role type
Senior Market Research Lead (AI Transformation)
Builds
Actionable customer insights, brand health tracking, campaign evaluations, and self-service research processes for marketing and brand teams.
Domain
Travel / Rail / Market Research / AI in Insight
Deliverable
dashboards & analysis
Required skills
Quantitative research methodology, survey design, data analysis, AI application in research, project management, stakeholder communication, supplier management
Preferred skills
Multi-market research experience, YouGov Crunch proficiency
Technologies
YouGov Crunch
Responsibilities
Lead quantitative market research projects from brief to delivery; own and evolve key reporting outputs like the Brand Tracker; identify and implement AI-led approaches to improve research; manage third-party research suppliers; support non-research colleagues in building self-service research processes.
Seniority
Senior, hands-on IC
