Communications Specialist
Core
Execute local PR and influencer campaigns for the PlayStation brand in Australia, driving awareness and engagement across hardware, software, and services.
Role type
Communications Specialist (PR & Influencer Marketing)
Builds
Local earned media coverage, influencer content, and brand campaigns for PlayStation hardware, software, and services in Australia.
Domain
Gaming & Entertainment (Consumer Technology)
Deliverable
product features | dashboards & analysis
Required skills
Media relations, influencer coordination, campaign execution, press release drafting, media monitoring, reporting, cross-functional collaboration
Preferred skills
Consumer technology/gaming industry experience, corporate communications exposure, paid creator campaign management
Technologies
YouTube, TikTok, Instagram, Twitch
Responsibilities
Deliver local communications activity for PlayStation brand campaigns; support PR plans including media outreach and asset distribution; build relationships with Australian media; draft and localise press materials; manage inbound media enquiries; coordinate review code distribution; support press events and cultural activations; execute Australian influencer campaigns across social platforms; identify and engage relevant influencers; track media coverage and compile campaign performance reports.
Seniority
Mid-level, hands-on IC