Category Manager - Expression of Interest
Core
Lead category strategy and drive commercial performance for iconic Australian retail brands (liquor, hospitality) by connecting customer insights to sales growth.
Role type
Senior Category Manager (Retail/FMCG)
Builds
Category strategies, product mixes, pricing, and promotional campaigns for Dan Murphy's, BWS, and ALH Hotels.
Domain
Retail / Liquor & Hospitality / FMCG
Deliverable
product features
Required skills
Category strategy, commercial performance management, supplier negotiation, customer insights analysis, cross-functional influence, people leadership, retail buying experience.
Preferred skills
FMCG experience, liquor industry experience, marketing experience, business development experience.
Technologies
Customer data platforms, market insight tools, pricing software.
Responsibilities
Lead and execute 6–18 month category strategies; identify growth opportunities using market insights; own commercial performance (sales, profit, price, stock); lead commercial negotiations and build supplier partnerships; shape product mix, pricing, and go-to-market strategies; partner with Marketing, Loyalty, and Operations; lead and develop a high-performing category team.
Seniority
Senior, hands-on IC with people leadership responsibilities.