Senior Product Marketing Manager
Core
Drive full-funnel B2B2B marketing strategy for a wealth management platform and its flagship AI product (Savvy Intelligence) to attract and retain financial advisors.
Role type
Senior Product Marketing Manager (B2B SaaS)
Builds
Advisor recruitment engine, go-to-market for AI wealth management platform, new product launches
Domain
Fintech / Wealth Management / AI
Deliverable
product features
Required skills
B2B SaaS product marketing, go-to-market strategy, positioning and messaging for technical/AI products, customer lifecycle marketing, sales enablement creation, cross-functional leadership
Preferred skills
AI product marketing, fintech/wealthtech background, experience marketing to licensed professionals, high-growth startup GTM experience
Technologies
AI platforms, SaaS platforms
Responsibilities
Develop core messaging and positioning for the Savvy platform targeting financial advisors; Build and execute go-to-market strategies for Savvy Intelligence translating AI capabilities into advisor value propositions; Build advisor onboarding and adoption marketing programs to drive engagement and retention; Lead GTM strategy and launch execution for new product capabilities including future AI features and broker-dealer offerings; Partner with Product, Sales, and Client Success to develop sales enablement resources like pitch decks and battle cards
Seniority
Senior, hands-on IC