Marketing & CRM Officer
Core
Support integrated marketing and communications initiatives, CRM-driven audience engagement, and paid advertising campaigns for a national not-for-profit membership organisation.
Role type
Marketing & CRM Officer
Builds
Member connection campaigns, segmented email communications, and digital marketing assets
Domain
Not-for-profit / Membership association
Deliverable
product features
Required skills
Integrated marketing campaign management, CRM platform proficiency (HubSpot), agency management, audience segmentation, paid advertising, Google Analytics, project management
Preferred skills
Graphic design, video editing, experience in membership organisations
Responsibilities
Manage and optimise CRM-driven communications including audience segmentation and campaign delivery; Coordinate creative projects and manage relationships with external design and marketing agencies; Monitor campaign performance and provide insights to improve engagement; Support the delivery of paid advertising and digital marketing campaigns; Ensure projects are delivered on time, within budget and to a high standard.
Seniority
Mid-level, hands-on IC