Commercial Data Manager
Core
Lead the commercialisation and optimisation of audience and data capabilities to drive campaign performance, client outcomes, and revenue growth for digital advertising products.
Role type
Senior IC commercial data manager (advertising)
Builds
Innovative audience solutions, targeting strategies, and new commercial offerings
Domain
Digital advertising, media, and data analytics
Deliverable
product features
Required skills
audience data expertise, digital advertising ecosystem knowledge, data-driven marketing, analytical skills, commercial strategy development, stakeholder management, trend analysis
Preferred skills
experience in media, publishing, broadcast, or digital advertising environments
Responsibilities
Develop data-led commercial solutions, partner with sales teams to deliver insights and strategies, champion data capabilities in client pitches, analyse audience and campaign performance, support new product development, drive cross-team collaboration
Seniority
Senior, hands-on IC
