Data Insight Analyst
Core
Analyze marketing automation and digital campaign performance to develop dashboards and provide actionable insights that improve return on investment.
Role type
Data Insight Analyst (Marketing Analytics)
Builds
Reporting dashboards and performance reports for marketing and digital campaigns
Domain
Higher Education / Digital Marketing
Deliverable
dashboards & analysis
Required skills
Data extraction and analysis, Dashboard development, Campaign performance analysis, Marketing automation reporting, A/B and multivariate testing, Data integrity auditing, Trend identification, Stakeholder communication
Preferred skills
Commercial mindset, Problem-solving with data, Experience with digital optimization approaches
Technologies
Marketing automation platforms, Digital analytics tools
Responsibilities
Develop and maintain user-friendly dashboards and reports for digital and campaign performance, Analyze marketing automation and digital performance to identify trends and opportunities, Deliver actionable insights and recommendations to support marketing objectives, Work with marketing teams to provide data extracts for planning, Conduct regular audits of dashboards to maintain data integrity, Support conversion optimisation initiatives including A/B and multivariate testing, Maintain documentation of insights and recommendations
Seniority
Mid-level, hands-on IC
