Wearables Marketing Expert
Core
Lead go-to-market strategy and customer acquisition for an AI-powered wellness product in the wearables ecosystem.
Role type
Senior marketing lead (wearables/health-tech)
Builds
Wearable health devices and subscription-based wellness services
Domain
HealthTech / Consumer Electronics
Deliverable
product features
Required skills
go-to-market strategy, performance marketing, strategic partnerships, market research, data analysis, customer journey optimization
Preferred skills
hardware launch experience, biohacking community network, habit-formation psychology knowledge
Technologies
Meta, TikTok, Google, YouTube, Shopify, Amazon
Responsibilities
Develop and execute go-to-market strategy, plan and optimize customer acquisition campaigns, build strategic partnerships, lead product launches, optimize customer journey from acquisition to subscription, conduct market research, analyze KPIs
Seniority
Senior, hands-on IC
