Brand & Creative Strategy Lead
Core
Defines and drives the strategic foundation for brand positioning, narrative, and messaging architecture across product, marketing, and major company initiatives.
Role type
Senior Brand & Creative Strategy Lead
Builds
Coherent brand narratives, audience frameworks, value propositions, and communication principles aligned with business goals.
Domain
Technology / SaaS / Developer Tools
Deliverable
product features
Required skills
Brand strategy, creative strategy, integrated campaign strategy, translating complex product concepts into narratives, cross-functional partnership, external agency management, stakeholder alignment, strategic presentation
Preferred skills
Experience in top-tier creative agency environments, ability to think both strategically and executionally, strong writing and communication skills
Technologies
N/A
Responsibilities
Define and evolve brand positioning and messaging architecture; Translate company and product strategy into audience frameworks and communication principles; Establish the strategic foundation for brand understanding across key markets; Develop and lead creative briefs; Ensure consistency of positioning across all creative streams; Partner with Strategy, Design, Product, and Marketing to align narratives; Guide campaign and launch development from a strategic perspective; Provide direction and feedback on creative work; Partner with external agencies on strategy and direction; Identify opportunities to strengthen market differentiation.
Seniority
Senior, hands-on IC with strategic leadership
