Product Growth Specialist
Core
Own subscription and ad monetization strategies to scale revenue while optimizing user experience across a mobile app portfolio.
Role type
Senior IC product growth specialist (monetization)
Builds
Mobile app products with subscription and ad revenue models
Domain
Mobile apps / AI-powered personal resource planning
Deliverable
production ML models | product features
Required skills
mobile app monetization strategy, subscription lifecycle management, ad revenue optimization, paywall design, A/B testing, cohort analysis, revenue modeling, App Store Connect management, user retention strategies, upsell strategy
Preferred skills
experience with ad monetization platforms (AdMob, IronSource, AppLovin), pricing strategy analysis, win-back campaign design
Technologies
App Store Connect, AdMob, IronSource, AppLovin, A/B testing tools
Responsibilities
Analyze industry trends and competitor strategies to identify monetization opportunities; Design and implement monetization strategies to maximize subscription and ad revenue; Collaborate with design and development teams to implement monetization features; Create user segmentation frameworks and define experimentation hypotheses; Model financial opportunities and expected outcomes; Analyze pricing strategies and competitive benchmarks; Set up and manage subscriptions and pricing tiers; Experiment with in-app paywall placements to optimize conversion rates; Develop and implement win-back strategies for lapsed users; Identify drivers of churn and implement retention initiatives; Analyze user behavior to identify upsell opportunities; Create strategies to increase free trial starts and improve onboarding flows; Ensure monetization strategies do not negatively impact user experience; Maintain documentation of strategies, tests, and performance data; Monitor compliance with Apple's policies and international regulations.
Seniority
Mid-Senior, hands-on IC
