Copywriter & Creative Strategist
Core
Develop creative strategies and conversion-focused copy for paid advertising, landing pages, and full-funnel customer journeys to drive measurable performance.
Role type
Senior Copywriter & Creative Strategist (Direct Response)
Builds
High-performing paid media campaigns and customer acquisition funnels
Domain
DTC E-commerce / Performance Marketing
Deliverable
product features
Required skills
Copywriting, Creative Strategy, Paid Advertising, Conversion Funnel Optimization, Data Analysis, Storytelling, Direct Response, Audience Segmentation, A/B Testing, Revenue Impact
Preferred skills
Supplements/Electrolytes industry knowledge
Technologies
Google Ads, Meta Ads, Analytics tools, Landing Page Builders
Responsibilities
Develop creative strategies and briefs for paid advertising; Write conversion-focused copy for landing pages and emails; Translate product insights into engaging stories and hooks; Analyze ad performance to refine creative direction; Collaborate with creative and media teams to iterate campaigns; Test and refine strategies based on data and audience behavior.
