Local Area Marketing Manager - Owned Media & Community
Core
Lead and develop a newly created team responsible for owned digital channels, local content creation, and community partnerships across 350+ pubs nationwide.
Role type
Senior Local Area Marketing Manager (Owned Media & Community)
Builds
Venue websites, Google Business Profiles, social media accounts, digital screens, and local directory listings for ALH Hotels pubs.
Domain
Hospitality / Digital Marketing / Community Relations
Required skills
Local area marketing, community-driven initiatives, grassroots brand growth, team leadership, digital channel management, community sponsorship frameworks, local partnership strategies, compliance governance
Preferred skills
Multi-site retail or hospitality experience, mentoring high-performing teams, relationship building
Technologies
Meta Business Suite, Google Business Profile, Content Management Systems (CMS), social media scheduling tools, local listings management
Responsibilities
Lead, coach, and resource the owned media and community team; oversee day-to-day management of owned digital channels; establish standardized workflows and content schedules; collaborate with Campaign Delivery team for asset ingestion and deployment; develop frameworks for securing local community relationships and sponsorships; oversee execution support for venue activations and promotional events.
Seniority
Senior, hands-on IC