Head of Marketing
Core
AI-native marketing leadership role shaping strategy, identifying high-impact opportunities, and turning ideas into measurable initiatives for a technical product.
Role type
Senior IC Head of Marketing (AI-native)
Builds
Marketing strategy, initiatives across SEO/GEO/AEO/content/partnerships/customer marketing/retention/expansion/paid advertising/analytics, and AI-driven workflows.
Domain
SaaS / Technology
Required skills
AI agents, automation, integrations, structured workflows, marketing technology, analytics systems, technical aptitude, SaaS marketing, customer insights, business outcome analysis, experimentation, independent execution
Preferred skills
None stated
Technologies
AI agents, automation tools, analytics systems, WordPress
Responsibilities
Take ownership of marketing strategy and identify areas for greatest business impact; Lead and execute initiatives across SEO, GEO, AEO, content, partnerships, customer marketing, retention, expansion, paid advertising, and analytics; Work directly with customers to understand their needs and perspectives; Analyze marketing data, existing activities, customer insights, and market opportunities to inform priorities; Build concrete plans for marketing areas explaining rationale and expected impact; Manage initiatives hands-on from opportunity identification through execution, measurement, and optimization; Develop and apply AI agents, automation, integrations, and structured workflows to improve efficiency; Collaborate with leadership and product teams to connect initiatives with business objectives; Continuously experiment with new opportunities and adapt priorities based on results.
Seniority
Senior, hands-on IC