Direct Digital Marketing Specialist - Sydney
Core
Manage digital marketing, eCommerce, and customer insight to drive bookings and revenue for Air New Zealand's Australian online business.
Role type
Direct Digital Marketing Specialist
Builds
Retail fares, destinations, campaigns, offers, and customer email communications across website, app, and owned digital channels.
Domain
Travel / Airline / eCommerce
Deliverable
product features
Required skills
Digital marketing strategy, eCommerce management, campaign planning and execution, email marketing automation, performance analytics, customer journey optimization, content management, pricing and offer management, stakeholder collaboration
Preferred skills
CMS management, marketing automation platforms, experimentation tools, travel/retail sector experience
Technologies
Payload, Braze, GA4, Optimizely
Responsibilities
Deliver engaging digital experiences that grow direct online business, execute retail and loyalty activity across digital channels, build and deploy customer email campaigns, monitor performance using analytics to improve conversion, support major sales and partner campaigns, maintain governance and quality assurance for customer-facing content.
Seniority
Mid-level, hands-on IC