Digital Marketing Manager
Core
Develop and implement digital marketing and e-commerce strategies to drive direct bookings, maximize online revenue, and enhance brand visibility for Novotel & Adagio Premium hotels.
Role type
Digital Marketing Manager
Builds
Digital campaigns, website performance, SEO, online distribution, and social media engagement
Domain
Hospitality / Digital Marketing
Required skills
Digital marketing strategy, SEO, SEM, paid advertising, social media management, website management, booking engine optimization, Google Analytics 4, Google Search Console, data analysis, ROI measurement, online reputation management
Preferred skills
Hospitality industry experience, PR and media relations, AI-driven marketing tools, conversion optimization
Technologies
Google Ads, Meta Ads, Google Analytics 4, Google Search Console, Accor Marketing and Commerce systems
Responsibilities
Develop and execute digital marketing strategies aligned with revenue targets; Manage hotel websites, booking engines, and digital content; Drive e-commerce performance and direct bookings; Plan and manage campaigns across Google, Meta, and other platforms; Oversee social media channels and online brand presence; Monitor website analytics and digital KPIs; Manage online reputation and collaborate with hotel teams
Seniority
Mid-Senior, hands-on IC
