Social Media Manager
Core
Own end-to-end social and influencer strategy, budget, and team to drive reach, community, engagement, traffic, and conversion for an iconic activewear brand.
Role type
Senior Social Media Manager (Influencer & Team Lead)
Builds
Global and regional social campaigns, influencer partnerships, and community engagement across multiple platforms.
Domain
Activewear / Fashion / Retail
Deliverable
product features
Required skills
Social media strategy, influencer marketing, team leadership, budget management, multi-platform content creation, crisis management, data analysis, copywriting
Preferred skills
Fashion or retail background, executive presence, strategic thinking
Technologies
Instagram, TikTok, Facebook, YouTube, Pinterest
Responsibilities
Set global and regional social/influencer strategy aligned to commercial goals; allocate social/influencer budget across channels and creators; manage brand social channels and community standards; oversee influencer campaigns from concept to completion; define KPI framework and report to leadership; lead, coach, and develop a team of four.
Seniority
Senior, hands-on IC with team leadership