Digital Marketing Lead
Core
Own the digital engine driving customer acquisition, lead generation, and engagement for a global AgTech company specializing in virtual fencing technology.
Role type
Senior Digital Marketing Lead (Growth & Strategy)
Builds
Global digital marketing programs, scalable customer acquisition channels, and marketing automation systems.
Domain
AgTech / Livestock Farming / Virtual Fencing
Required skills
Global digital strategy, paid media management, SEO, conversion optimization, marketing automation, data analytics, stakeholder management, agency/partner management, multi-market expansion, growth experimentation
Preferred skills
Experience in growth-stage technology or SaaS businesses, AI-enabled marketing solutions
Technologies
Paid search, social media platforms, CRM systems, marketing automation tools, analytics platforms
Responsibilities
Develop and execute global digital marketing strategy; drive customer acquisition through paid media, SEO, and digital campaigns; manage agency and platform partnerships; use data and experimentation to improve lead quality and growth outcomes; partner with regional teams to enable scalable growth programs; identify emerging opportunities in digital platforms and AI-enabled solutions.
Seniority
Senior, hands-on IC with strategic oversight
