Creative Director, Marketing
Core
Own the creative vision for user-acquisition campaigns, store presence, social content, and brand storytelling for a portfolio of AI & Productivity Apps.
Role type
Senior Creative Director (Player-Coach)
Builds
User-acquisition campaigns, App Store assets, social content, and brand identity for mobile apps.
Domain
Mobile technology, AI, and product-driven growth.
Required skills
Short-form video creation (hooks, storytelling, editing), brand identity definition, team leadership and mentoring, performance creative strategy, generative AI tools for production, copywriting and concepting, mobile app growth understanding, data-driven decision making.
Preferred skills
Experience in a portfolio or app studio model, managing external freelancers and creators.
Technologies
Meta, TikTok, Google, Apple Search Ads, generative AI tools.
Responsibilities
Concept, script, design, animate, and edit high-impact creative for launch campaigns and ads; define brand voice and visual identity across the portfolio; lead and mentor a team of creatives; build a structured creative testing framework with Performance Marketing; define positioning and go-to-market creative for new apps; set creative direction for organic social and creator partnerships; manage external freelancers and studios.
Seniority
Senior, hands-on IC with leadership responsibilities.