Creative Director
Core
Lead end-to-end creative strategy for a global health & fitness app, driving growth through brand, performance marketing, and AI-powered production.
Role type
Senior Creative Director (Growth & Brand)
Builds
Brand platform, performance marketing assets (video, social, search), and AI-generated creative content for a 7M subscriber base.
Domain
Digital Health / Performance Marketing / Generative AI
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Creative strategy, performance marketing (incrementality, pROAS, LTV/CAC), brand positioning, AI tooling implementation, team leadership, data-driven decision making
Preferred skills
Experience with CTV and upper-funnel video, structured testing frameworks, coaching high-performing teams
Technologies
Generative AI tools, CTV platforms, paid social/search ad platforms
Responsibilities
Own creative strategy from brand platform to execution across all channels; manage a 20-person creative team; define production workflows balancing human craft and AI generation; present creative ROI to executive leadership; build a unified measurement system for creative performance.
Seniority
Senior, hands-on IC with strategic leadership
