Marketing Manager
Core
Lead overall marketing strategy, direction, and activities for an Australian agricultural business serving farmers.
Role type
Marketing Manager (strategic leadership with hands-on delivery)
Builds
Brand strength, customer engagement, and business growth for Crop Smart
Domain
Agriculture / Agribusiness
Deliverable
product features
Required skills
Marketing strategy development, digital marketing, social media management, content creation, campaign planning, event coordination, stakeholder management, budget management, team mentoring
Preferred skills
Agriculture industry knowledge, regional customer engagement
Responsibilities
Develop and implement marketing strategies; manage digital, online, social media, print, and promotional activities; plan and deliver marketing campaigns and customer communications; oversee website content and digital platforms; coordinate customer events and regional field days; manage sponsorships and community partnerships; lead and mentor a junior marketing team member; manage external agencies and suppliers; monitor campaign performance and market trends; manage marketing budgets and reporting.
Seniority
Mid-Senior, hands-on IC with team management