Senior Product Manager
Core
Lead product development for a new health/wellness app, owning the end-to-end in-app experience from onboarding to content discovery and monetization.
Role type
Senior Product Manager (Mobile/DTC)
Builds
A new consumer health app leveraging a shared tech stack with existing apps (YogaGo, Muscle Booster, WalkFit).
Domain
Health & Wellness / Direct-to-Consumer Mobile
Deliverable
product features
Required skills
DTC mobile product experience, performance marketing partnership, unit economics (ARPU, LTV, CAC), data fluency (SQL, Amplitude/Mixpanel), AI tool fluency, rapid prototyping, stakeholder alignment
Preferred skills
Experience building products where retention drives success, background in scale-ups or startups
Technologies
SQL, Amplitude, Mixpanel, AI agents/tools
Responsibilities
Drive onboarding and activation experience; Translate app vision into roadmap and MVP scope; Track and improve unit economics; Design and run activation experiments; Define content discovery experiences; Partner with engineering/design/data to ship features; Build working prototypes using AI tools.
Seniority
Senior, hands-on IC