Affluent Card Product Manager, Cards and Unsecured Loans
Core
Develop and manage affluent credit card products, driving market strategy, go-to-market campaigns, and customer experience features for high-net-worth individuals.
Role type
Product Manager (Affluent Cards & Unsecured Loans)
Builds
Affluent credit card products, marketing campaigns, and loyalty features
Domain
Financial Services / Banking / Wealth Management
Deliverable
product features
Required skills
Market research, competitive analysis, product roadmap management, cross-functional collaboration, risk mitigation, KPI tracking, portfolio optimization
Preferred skills
Experience with affluent customer segments, travel rewards programs, concierge services
Technologies
None stated
Responsibilities
Conduct market research and competitive analysis for the affluent segment; Develop and execute marketing campaigns for fee card acquisition; Manage the full product development lifecycle for credit cards; Design engagement features for customer loyalty and exclusive privileges; Monitor and optimize key performance indicators for profitability; Ensure adherence to regulatory policies and risk management protocols
