Manager, Brand Migration
Core
Lead end-to-end migration of business brands to a new brand across all customer, employee, and partner touchpoints to ensure a seamless and compliant brand experience.
Role type
Manager, Brand Migration (Program Management)
Builds
Unified brand identity across physical assets (signage, fleet, uniforms) and digital channels (websites, social, marketing automation) for a specific market.
Domain
Brand Management / Marketing Operations / Program Management
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work -> physical/clinical work (brand assets implementation)
Required skills
Brand governance, project management, stakeholder engagement, change management, cross-functional coordination, budget management, vendor management, digital transformation oversight, physical asset conversion, sales enablement.
Preferred skills
B2B/technology/industrial sector experience, corporate brand transformation experience, facilities branding knowledge, global website migration experience, PMP certification, external agency management.
Technologies
Project management tools, collaboration tools, marketing automation platforms, digital asset management systems.
Responsibilities
Develop comprehensive brand migration plans and roadmaps; coordinate cross-functional stakeholders; manage migration budgets and vendor relationships; oversee conversion of physical brand assets (signage, fleet, uniforms); manage digital brand transformation (websites, social media, email); lead change management and stakeholder training; monitor migration KPIs and compliance.
Seniority
Manager, hands-on IC
