Director, Owned and Operated Content Strategy
Core
Lead the strategic vision and execution of REPUBLIC Collective's Owned & Operated Content Network to maximize audience growth, engagement, and artist discovery.
Role type
Director, Owned and Operated Content Strategy
Builds
Scalable owned media strategies, content networks, and digital ecosystems for artist fan pages, genre pages, and editorial channels.
Domain
Music industry, digital media, social media marketing
Deliverable
product features
Required skills
Content strategy, audience development, digital publishing, social media management, agency relationship management, KPI framework development, cross-functional partnership, data analysis, project management, emerging platform identification
Preferred skills
Video/photo editing, AI content creation tools, social tracking platforms (CreatorCore, Co-Brand), music industry passion
Technologies
TikTok, Instagram, YouTube, Facebook, CreatorCore, Co-Brand
Responsibilities
Lead strategic vision and execution of the Content Network; develop content strategies for audience growth and artist discovery; oversee content planning and editorial calendars; manage external agency relationships; present strategic initiatives to leadership; establish and monitor KPIs; build reporting frameworks and dashboards; create cross-network programming strategies; partner cross-functionally with Advertising, Brand Partnerships, and other teams; identify emerging social platforms and content formats.
Seniority
Director, strategic leadership with hands-on execution