Director, Digital Marketing (Label-Managed Catalog)
Core
Drive high-impact digital strategy and execute large-scale cross-platform campaigns to maximize audience and revenue for active artist catalogs and major cultural moments.
Role type
Director, Digital Marketing (Label-Managed Catalog)
Builds
Digital marketing campaigns, platform partnerships, and audience growth frameworks for music catalogs.
Domain
Music industry, digital media, catalog marketing
Deliverable
product features
Required skills
Large-scale digital campaign execution, platform partnership management, audience growth strategy, paid media optimization, cross-functional leadership, data-driven decision making, creative asset direction
Preferred skills
Music industry experience, artist relations, familiarity with video/photo editing tools
Technologies
TikTok, Meta, Snapchat, YouTube, Melody IG, Chartmetric, Luminate, Meta Ads Manager, Photoshop, Canva, CapCut, Final Cut Pro
Responsibilities
Lead development and execution of cross-platform digital marketing campaigns; Establish measurable goals, KPIs, and reporting frameworks; Serve as primary relationship lead for key digital platforms; Collaborate with internal audience team to grow first party data; Provide direction to Manager-level roles and mentor junior team members; Lead campaign recaps and executive-level presentations.
Seniority
Director, hands-on leadership & strategy
