Ad Operations Specialist
Core
Manage digital media campaigns, implement tracking, and coordinate with vendors to ensure accurate delivery and performance for client accounts.
Role type
Ad Operations Specialist
Builds
Digital ad campaigns and tracking architectures
Domain
Digital advertising and media operations
Required skills
Digital campaign management, Tag management, Web analytics, Media math, UTM/Tracking URL implementation, Vendor coordination, Campaign monitoring, Privacy compliance
Preferred skills
Google/Scrum certifications, Advertising/Marketing degree
Technologies
Ad-serving platforms, Campaign management platforms, Tag management platforms, Web analytics platforms
Responsibilities
Develop and manage digital campaigns, implement tracking aligned with client goals, monitor pacing and delivery, diagnose underperformance, build and implement UTMs, traffic digital creative assets, maintain campaign documentation, lead website tag and pixel implementation, monitor performance reports.
Seniority
Individual Contributor, 1+ years experience