SEO Analyst
Core
Develop SEO and AEO dashboards, monitor organic traffic and search rankings, and analyze large datasets to identify trends and growth opportunities for an insurance organization.
Role type
Senior SEO Analyst (Data & Reporting)
Builds
SEO and AEO dashboards, recurring performance reports, and actionable recommendations
Domain
Insurance / Digital Marketing / Search Optimization
Deliverable
dashboards & analysis
Required skills
Data mining, data visualization, large dataset analysis, SEO analytics, technical SEO audit review, competitor analysis, SERP analysis, AI-driven search performance analysis, stakeholder presentation
Preferred skills
AEO (Answer Engine Optimization), Google Optimize or Optimizely
Technologies
Google Analytics, Google Search Console, Google Tag Manager, Google Ads, Tableau, Excel, Google Looker Studio, Google Optimize, Optimizely
Responsibilities
Develop SEO and AEO dashboards and recurring performance reports. Monitor organic traffic, search rankings, visibility, engagement, and conversions. Investigate changes in search performance and identify opportunities to improve results. Review technical SEO audits, crawl reports, and website health indicators. Conduct competitor, SERP, and AI-driven search performance analyses. Present performance insights and recommendations to stakeholders.